I had zero plans of addressing this, because it’s really dumb, but I’ve seen so many bad NFL/Taylor Swift takes that I have to set you all straight. The NFL is not scripted. Kelce and Swift’s relationship is not fake. The NFL and TV networks have a financial interest in promoting Swift, because she has massive influence and her fans belong to the demographics the NFL does not currently have. They are just trying to expand their audience, and Swift is an easy avenue to get more women to watch the NFL.